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Because To Us It's Never Just A Dog

Imagine your favourite outdoor brands made stuff for your dog. That they put all of their expertise and attention to comfort, performance and safety into gear for our dogs; our favourite adventure buddies.

Fur, if your dog has it, is nice to touch but it does not make our dogs invincible - impervious to cold, visible at night, able to swim forever or defy gravity. Whether it's keeping your dog warm on an overnight camp, afloat on a SUP or super-yacht, visible at night, dry in the wet or cosy overnight our dog jackets, flotation vests and leashes are designed with one thing in mind ... keeping your dogs safe and comfortable when on adventures with you.  

It all started here in New Zealand with a single jacket made from scraps of Merino fabric for Jack our thermally fragile Rhodesian Ridgeback. He's not with us now *sigh*, but we still design for all the dogs just like him. Our companions, our buddies, our best friends who are making the world a better place one unconditional wag at a time.

D is for DOG. It’s that simple. We are inspired by our dogs every day; big dogs, little dogs, pedigrees and marvellous mutts all out living, working and playing... doggy style.

Our dog jackets and accessories keeps it feeling good to be a dog, wherever your adventures take you. Around the block, to the park, into the wilderness. 

You are on our local New Zealand store. If you are in New Zealand or Australia, SIT! STAY! SHOP right here. Good Dog.

If you are from somewhere else in the world, click here to get-in-behind and shop our North America store. Good Dog!